<aside> 🤍

Hi lovely,

These are the five pitch templates I use to land paid UGC deals. Copy the one that fits the situation, personalise it, and send it today. Each template sits in its own box, so you can hover over it and click Copy in the top right corner.

</aside>

How to use these templates

The templates are written to be copy and paste friendly, and they work best when you add four things to each one:

• One sentence about the brand
• One detail about their product
• A link to your portfolio or examples
• A warm, professional tone that sounds like you

Use them when you're pitching for your first paid deal, following up, turning a gifted offer into paid work, reaching out by email or Instagram, and building your first brand relationships.

<aside> 🌙

Pitch during your natural high-clarity window. For me that's the morning, and it's easiest in my follicular phase. Your body already knows when it's easiest to take action, so work with it.

</aside>

Template 1: The cold email pitch

This is the main pitch format I use to land paid UGC deals. Send it as an email once you've found the right contact person and their email address for the brand.

Pro tips

• Keep it short, clear and easy to read
• Mention the brand or product specifically
• Always link a portfolio or a mock example
• Follow up 3 and 7 days later if you don't hear back

Subject line: [Brand Name] x [Your Name] UGC Partnership

Hi [Brand Name] team, (or the name of your contact person)

I'm [Your Name], a UGC (user generated content) creator specialising in [your niche, e.g. clean beauty, wellness, motherhood]. I create short-form video and photo content that brands use across their websites, social media and paid ads to build trust and drive sales.

I've been following your brand and loved your recent [product, campaign or post]. I'd love to collaborate and create some UGC content tailored to your goals.

Here's a quick overview of what I offer:
- Short-form video (Reels and TikTok style)
- Product-focused photos and lifestyle visuals
- Fast turnaround and aligned storytelling
- A clean, minimal aesthetic that speaks to your audience

I've linked a few examples of my work here: [Portfolio Link]

I would love to hear about your current campaigns or content marketing needs, and I'm happy to send through more details and package options on request.

Warmly,
[Your Name]
[Your Instagram Handle or Website]
[Portfolio Link]

Template 2: The Instagram DM

I use this when I can't find a direct email for the brand or the right contact person. It's perfect for brands who are active on Instagram and love working with creators through DMs. There are two versions below.